Marketing Automation
, Marketing
3.50 Business Credits
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field.
Course Description:
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
What You’ll Learn:
- Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
- Discuss the differences between an integrated and non-integrated digital marketing strategy
- Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust)
- Explain how digital marketing elements can address strategic needs
- Describe the customer journey and how it applies to digital marketing
- Explore the use of a digital SWOT in assessing marketing efforts
- Explain the use of SMART goals in the planning stage
- Describe the use of the Plan, Do, Check, Act model in digital marketing
- Explain how lessons learned are integrated into digital marketing
- Describe the key ethical and legal issues in digital marketing
- Discuss best practices in fashioning a digital marketing strategy
Related Courses:
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, Marketing
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This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.
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, Marketing
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In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channe
Certificate in HR Strategy
, Human Resource Management
11 HR Credits
The Certificate in HR Strategy focuses on 5 areas - Training and Development, Interpreting Data, Leadership and HR, Problem Solving, and Conflict Resolution - all critical skills that are essential in creating and driving an effective HR Strategy.
