When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for non-profit organizations as well. Effective marketing is how non-profit organizations determine the needs of their clients and their donors. As in the for-profit world, non-profit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how non-profits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the non-profit organization.
, Nonprofit Management
5 Business Credits
We hear a lot about successful for-profit companies and the successful strategies they have developed. Even though non-profit organizations are not concerned with profit maximization, they too can benefit from following a strategy.
, Nonprofit Management
3 Business Credits
If you're involved in a non-profit organization, you likely know all too well the importance of budgeting. In this course, you will gain an understanding of the uses and functions of budgets and the relationship between strategic budgeting and tactic
, Nonprofit Management
3 HR Credits
The success of any non-profit organization can rely on the quality of its leadership. You know a good leader when you see one, but how can you become one? This course begins by examining leadership theories as well as key qualities and ethics within
, Nonprofit Management
4 Business Credits
This course is a how-to guide for anyone who's got a great idea about how to give back to the community-but doesn't know how to turn that idea into a reality.
, Nonprofit Management
5 Business Credits
There are many differences between non-profit organizations and for-profit organizations. Before delving into the details of non-profit management, this course serves as a critical introduction to the fundamentals of non-profit organizations.
