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Nonprofit Management

Social Media for Non-Profits

$79.00
Social Media for Non-Profits Product Image

Course Description:

Effective use of social media as a marketing tool is often essential for non-profits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for non-profits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for non-profits to reach their members, volunteers, and donors.

What You’ll Learn:

  • Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
  • Explain how social media can be used to better engage a nonprofit's audience
  • Outline the key questions nonprofits should consider as they become involved in social media
  • Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
  • Discuss the costs involved in social media
  • Explain the importance of establishing social media policies for your nonprofit
  • Discuss the measurement of social media effectiveness in communicating messages and in fundraising
  • Outline tools and techniques for successful social media use by a nonprofit
  • Apply your understanding of the social media environment to case studies
$79.00
To purchase multiple courses for your Enterprise team, please contact us here.
Course Details:
HRCI Recertification Credits:
5 HR Credits
Estimated Time to Complete:
5 hours
Available For:
180 Days from Date of Purchase
What’s Included:
Access your courses anytime, anywhere, with a computer, tablet or smartphone.
Courses are eligible for both HRCI and SHRM recertification credits.
Course format includes: [video, reading, written portions, etc.]