Leadership and Management for Entrepreneurs
, Entrepreneurship
5 HR Credits
This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures.
Course Description:
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
What You’ll Learn:
- Describe the role of strategy and marketing in an entrepreneurial setting
- Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Explain marketing basics, including the marketing process and the Four P's
- Discuss the role of marketing in the discovery stage of a new venture
- Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Discuss the role of strategic planning in the entrepreneurial process
- Describe the key elements of a marketing plan
- Outline the factors for success in creating a new venture business plan
Related Courses:
Accounting and Finance for Entrepreneurs
, Entrepreneurship
5 Business Credits
This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadl
Business Law for Entrepreneurs
, Entrepreneurship
5 Business Credits
When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur.
